Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format known as "PI" or per inquiry advertising.
"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !
Inquiries are in the form of callers asking for more information.
The radio station counts each caller, and re-directs them to your web site address.
Step #2 - How To Start a "PI" Campaign.
Find a good directory of all commercial radio stations where you intend to advertise.
Some sample Internet resources :
Charles Kangethe has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs at