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General advertising and promotion - Multiple streams of Traf
by: Eric Koshinsky
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General advertising and promotion - Multiple streams of Traffic: PART II

There are a variety of ways that you can advertise and promote
your site or products. In this, Part II of the 'mini-series'
on Multiple streams of traffic, I'd like to take a look at a
couple of the more commonly known methods of online promotion.
Some are much better than others, and some are more suitable
than others. Our goal then is to look a little more closely at
them to determine if they are suitable for your needs. Read on
for more...

Banner ads

Using banner advertising and displaying banner ads on your site
has changed a lot in the last 2 years. The cost and value
(benefit) of banner advertising has dropped significantly. I
won't talk about them too much other than to say that their main
use is now principally as 'branding' tools. A way to get your
name/product/site in the front of people's faces quickly. For
the average person, it is nearly impossible to get the kind of
reach required to really get much benefit from banners. That
being said, if you can get good exposure in a niche that fits
your market, go for it, it won't hurt.

On the other side of things, displaying banners on your site as
a source of revenue is only worthwhile if you are getting
thousands upon thousands of hits/month. The average CPM is now
only about $2.00 (that means you earn $2.00 for every 1000
banners displayed!). Considering that when you display a banner
on your site you are promoting a product or site that is not
your own, you are giving visitors an exit that does not generate
income for you. It isn't any wonder that the top online
marketers (Cory Rudl,

Eric Koshinsky: webmaster and guide at Newbie-guides.com
We aim to provide useful tips and guidance for those who
are new to personal online marketing. Learn more about
programs, techniques, and software that can help you
reach your online marketing goals. Come on by and
have a look.
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