- Pull out your yellow pages and look up physicians, attorneys, dietitians, hospital administrators, and accountants to call for information and quotes.
- Read magazines. If you find a name and job title that fits what you need, call the firm where your potential interviewee works. One thing you know already: he is willing to be interviewed.
- Do a search at online bookstores for books that speak to your article's topic. Authors need to get their names in print to sell their books. Many have websites with contact information for members of the press.
- Use public relations firms and departments. Call the public relations department at a hospital to find a nutritionist, cardiologist, administrator, emergency technician. The PR department will know which staff members make good subjects for interviews and may be able to suggest related topics to include in your article or as a sidebar. The PR department at a culinary institute may be able to connect you with a celebrity chef alumna.
- There are other places to look for help.
It may take a while for any of these methods to work. You may get calls and emails from experts that don't fit a particular article. Save their contact information anyway, along with all experts you interview and quote. Build your own database of experts for future articles and each new assignment will find you better connected to the experts you need to reach.
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