When you click on the link, it automatically opens the audio player on your computer and you hear the recording.
The alternative to downloadable audio, is streaming. Streaming is useful if you want your visitors to listen to your audio without the ability or need to download it.
Setting up streaming audio is a bit more complex than the download version, but offers your audio a more secure environment since visitors can’t download it.
To set up streaming audio, you need an MP3 file and software that can hide the actual location of your file. The software also needs to create Flash buttons for you so your visitors can push a button to listen to the audio.
The simplest software I’ve used to stream audio is Sonic Memo, from Jay Jennings. It takes all of 5 minutes to set up the software and then you can create unlimited streams on your website in 30 seconds flat.
You can get more information about Sonic Memo from the info sheet at
Whether you choose the download or streaming option to add audio to your website, the bottom line is the same. You add a touch of humanity to an otherwise cold computer screen and you increase your response rates. It’s worth a listen.
About The Author
To download The Definitive Audio Report – free, visit
The report and this article were created by Terry Telford, from The Business Professional.