Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.

You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc.)

Unfortunately, many web site owners (yes, even the gurus) are not doing everything they can to maximize the number of people who opt-in from their website. In fact, many site’s opt-ins may actually be hurting their sales.

Here are a few tips on what to do and what not to do with your opt-in offer:

• You should definitely have a pop-up window with an opt-in form. While you may hate pop-ups, the fact is they work. There is even software available that makes it easy to create pop-ups that can not be blocked such as Armand Morin’s POPOver Generator. (

Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: