And the list of online superstars who see that linking the power of video with the delivery and reach of the Internet as the way of the future is growing daily:
“What innovative marketing approaches are you using? One of the most exciting things we've done recently is to put an actual video online..." Mark Joyner
Jim Edwards is another Internet marketer jumping on the video bandwagon. A journalist by trade, Jim’s primary medium for delivering his message has been print. He now provides his message in video format online.
5. Understand Your Audience
One of the reasons for the preference of video is because you can share a greater amount of information in a shorter time.
Understand this:
· FACT: The majority of people are auditory and visual learners · hungry for information but, · are time poor.
If you understand this, you’ll realize why so many Internet marketers (we’re talking about top-flite, successful Internet marketers) are turning to online video to convey their message.
If you, at present, market your business online, take advantage of the current shift to the way information is delivered on the Internet. You still have the opportunity to separate yourself from the majority of on-line marketers and that's where the little guys win.
Bottom line…
Whether you’re using a web-cam, video camera or a professional broadcast camera the same basic rules of filming apply. Easy to learn and so simple to apply, but can ruin a video if not followed.
So don’t allow your important business message to get lost in a jumble of poorly composed images. Apply the basics and deliver the right message to your target audience.
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Mark Sturge, web master at
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