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How to Master the Art of SELLING, 2nd. Ed.
Although, it is an oldie, written in the early eighties by author Tom Hopkins, this is a great book about the art of selling and sales. It definitely shows ways to close sales and be a successful marketer. In my opinion, this book is one the best ever written on practical techniques for successful selling. The main lessons I learned reading this book which helped me tremendously in my sales efforts, are:
1) What the profession of selling really is and the twelve sources of sensational selling success.
2) Creating the selling climate and learn to love no.
3) Referral prospecting and non-referral prospecting.
4) Don?t be a spectator rather be proactive.
5) How to prepare presentations and demonstrations for sales.
6) Preparing for sales meeting.
7) Quota-busting and qualifications?
8) How to deal with objections.
9) How to successfully close sales with twelve power closes that every champion salesperson should uses.
10) How to control routine paperwork associated with sales and the importance of time planning as it relates to sales bottom line
In a nutshell this book teaches how to be a successful salesperson and improve sales performance, as the author of the books put it ?sell your way out of a slump?, by eloquently covering the most necessary skills to successfully sell and close sales.
Rating:  [5 of 5 Stars!] |
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