Ok you're still confused about why free and not for money right? Remember when you first started out and you signed up for every conceivable new letter that you thought would help you get to where you are today? Well, these same new starters are in that very same spot now. By not only helping them you've helped your own self by getting your add in front of your competition faster and more often with less time spent.
I can't stress it enough, It's just that simple. So work on a standard 3 line add keep it simple and start sending it out to everyone on the list now. You can get updates as well and offer your space every month. Who knows by next month you'll have more traffic than you'll know what to do with.
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Here's another tip not many people consider to gather new subscribers. Using web forms are a great way to meet your visitors and guests who come into your site. Alot of the older sites already know this technique. As much as we hate spam mail we are subject to it by simply listing with that site.
You can do virtually the same thing with your form by using an auto responder. If your site doesn't have that much traffic coming in then you simply can use the email address gained from your forms an send out a "Canned" letter about your ezine through your ezine host. To simplify this use your email template feature and then copy and paste to your hosts invitation area. You'll want to use your subscribe address in the TO: block also. If you wish to add it in the body of the letter itself then be sure proceed it with mailto: this will then make your address a hypertext link for your readers to use.
Be sure to also include a REMOVE address as well generally