For Internet Explorer users, choose the "View" and then "Source" menu options to look at the code for a particular website. Look for the Meta Tag Keywords section as well as keyword patterns in titles and sub-heads as well as through the text for clues on top performing keywords.
You can then go back to the Keyword Suggestion tools outlined in TIP#2 to test the keyword combinations you've come up with.
TIP 5. Look at leading Direct Mail, Magazine Articles and Books on your market to get hints on common "trigger" keywords that pop up again and again. Try mixing and matching some of these keywords, then throw them into the tools used in Tip#2. Before long, you will have found a few gems to try out.
TIP 6. Test IT
Keyword targeting is not an exact science. As with every other marketing technique, you need to test it. Depending on your budget and how fast you want to get results, you'll need to decide on a PPC to go with. Note: You will get far faster results with the big guys - Google Adwords and Overture, so my advice is to test using these PPC's.
You should have narrowed your keywords down to a point where you are risking .05-.80 per click rather than $2.00/click, so your exposure should be minimal.
Finally, you need to watch both the short-term and longer term impact of PPC. Shorter term, you'll notice traffic coming from PPC right away in your web logs - so you'll get a sense of click-through rates, and eventually sales in 1-2 weeks.
Longer term though, being listed in the top 3 spots on the PPC's often provides you additional exposure through special marketing arrangements each PPC has made with specific search engines.
Weeks after your initial campaign you will often start to see a significant bump in search engine activity as the result of being in the top 3 of PPC's.
Be smart in your PPC marketing.
For the vast majority of businsses who don't have unlimited funds for marketing, stay away from following the flocks - try and focus on niche keywords. That's how you can make Pay-Per-Click pay You.
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LITTLE KNOWN SECRETS To Creating The Hottest Selling Products Online! Jeff Smith blows the doors off closely held secrets on how you can profit from knowledge you already have today! Find out how you can build your own internet marketing empire right here: ===>
About the Author
Jeff Smith has over 8-years experience developing hot selling information products for small businesses and individuals just like you. See his new Information Product Secrets Guidebook at:
