If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

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Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.

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Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases

Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created