Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.

Pay Per Performance Advertising could cover several things, such as pay per click advertising,

This type of Pay Per Performance Advertising means that, you list your website in a pay per click search engine, and when someone types in your term and clicks on your website listing, you are charged a fee for that click.

Another type of Pay Per Performance Advertising could be pay per subscriber. What this means is that you will pay a fee for every subscriber that is sent to you through a subscription form.

There are many types of Pay Per Performance Advertising but the ones above are the most common, especially pay per click.

Pay per search is another one. This was done by

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