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The Budget Webmasterís 6 Step Guide to Improving Existing Rankings in Google
Copyright © 2004 Tinu AbayomiPaul
You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you arenít getting more clicks, and you find out that youíre ranked in the 30's, 50's, or heaven forbid, the 300's. ďGreatĒ, you think, ďI finally get ranked for a good keyword and itís a worthless rankingĒ.
If you got ranked for a keyword you wanted At All, the gameís not over yet. If your siteís content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?
The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, youíd spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.
Now there is hope in the form of the following website. Direct your browser to:
You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If youíre ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.
So, secondly, you have to know how good a shot you have at getting a better listing. Go to:
I posted a tip about this a month ago, and itís also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. Youíll need a free Google API key to use it.
Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:
Okay, letís say everything checks out so far. You rank in the top 1000. The term you want wonít be that hard to get, and will get you enough traffic per month to justify your efforts.
Our fifth step is to take the term you chose and optimize your page.
This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details-http://www.gorank.com
Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and youíre almost done.
Great, youíre all set. Now you should submit your site to Google, right?
Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I donít mean that there is a standard penalty for submitting. Thereís been speculation on that for a while but I have yet to prove it matters.
What I DO know from personal experience and testing on my memberís sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days.
Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weightĖ my site didnít start getting spidered on a daily basis until my Page Rank increased to 5.
So even if the spider comes to your site on a Monthly basis, youíre better off waiting for the spider to come back by. Thatís the seventh step, let your page be re-discovered with itís great new changes.
And yes, thereís an even faster, better way to get Google.comís search engine spider to re-index that page, but thatís another article, isnít it?
About the author:
Tinu's adventure's with Google began when friends challenged her to "put her traffic where her site is". She was challenged to raise her brand-new site to top 100,000 status in Alexa and get well ranked in Google in 90 days, spending less than $100. When she won in 34 days, she decided to use the site she built to share her free traffic secrets.
For more free traffic tips, subscribe to her newsletter at email@example.com or visit her feed enabled blog:
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