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Part I : Getting Free Hits Using These Simple Tips & Tricks
by: Prashant Parikh

Search Engine Optimization

Search engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. The most important meta tag is the "Title" tag which should be kept short and sweet. Then there comes the "Description" and the "Keywords" tags, please make sure that you are not dumping keywords on this tag which do not belong to your website. e.g. don't include keywords for selling perfumes when you are selling books. Make sure that the description and the keywords are relevant to your website. Another major things that no one would tell you is that you MUST have the keywords and description embedded on your site to get a high rank in search engine. What I mean by this is, if you keywords include "Candy, Gum, Lollypop" etc.. and description is "We sell all types of chocolates and candy here" etc. them you MUST have the same words somewhere in your webpage. This is how the search engines check the relevancy of the meta tags. These are just 3 of the major meta tags which should be there on every page. With the ever growing search engine popularity and the way they categorize they searches there are some other meta tags which should be used to describe the site, like "Language", "Robots" , "Revisit" etc. To get details on these tags click this link.

Please make a note that you need to get your website listed on, DMOZ which is a largest human edited directory and which has links with all the major search engines. Listing on DMOZ is free and it can bring highly targeted traffic to your website as well as improve your ranking on other search engines. visit

Article by Prashant Parikh. Webmaster of

 



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