Used Book for Sale: INTERNATIONAL MARKETING AND EXPORT MANAGEMENT, SECOND EDITION, By GERALD ALBAUM, JESPER STRANDSKOV, EDWIN DUERR, LAURENCE DOWD
** Price: $39 ** Condition Used almost new ** Format: Hard Cover ** Pages: 484 ** Year: 1994 ** Edition 2nd ** ISBN: 0201624044 ** Publisher: ADDISON-WESLEY PUBLISHING COMPANY
Chap 1: International Marketing and Exporting ** The nature of international marketing ** Export marketing planning and strategy ** Goals of individual business units
Chap 2: Bases of International Marketing ** Potential benefits from export marketing ** International trade theories ** Export behavior theories ** Exporting and the network model ** Case Study: RED GREEN, Inc., ** Patterns, Inc.
Chap. 3: The International Environment ** Some changing areas ** Economic forces ** Socio-cultural environment ** Political ** legal environment ** Economic integration ** Competition ** Case Study 3.1 Supreme Canning Company, Doing business in China: a success in getting paid
Chap 4: Export Market Selection: Definition and Strategies ** Market definition and segmentation ** Export market expansion strategies ** Foreign market portfolios: technique and analysis ** Case Study: SAN A ** S ** Alcas CUTCO Cutlery Corporation
Chap 5: Information for International Marketing Decisions ** Sources of information ** Assessing market potential ** Export marketing research ** Case Study: Aquabear (A), Mariani Packing Company, Inc.
Chap 6: Export Market Entry Strategies ** Entry as a channel decision ** Entry as strategy ** Factors influencing choice of entry mode ** Selecting the entry mode ** Using free areas ** Case Study Aquabear (B), ** Yang Toyland Pte Limited
Chap 7: Export Entry Modes ** Indirect export ** Direct export ** Gray market export ** Case Study HV Industries, Murphy Company Limited
Chap 8: Non-Export Entry Modes ** Alternative modes of entry ** Manufacturing facilities ** Assembly operations ** Strategic alliances ** Choosing among alternatives ** Case Study GG Farm Machinery Company, Computer Land (A): expanding into ** Japan, Curtis Automotive Hoist
Chap 9: Product Decisions ** Product policy ** Product planning and development ** Product mix decisions ** Standardization vs. adaptation ** Packaging ** Branding issues ** Case Study: Daewoo Corporation, Supreme Foods of France
