Used Book for Sale: Contemporary Marketing Plus, Eighth Edition, By LOUIS E. BOONE and DAVID L. KURTZ
** Price $ 39 ** Condition: Rarely used like new ** Year: 1995 ** ISBN: 0030976014 ** Format: Hard Cover **Publisher: Harcourt Brace College Publishers ** Pages: ~800 pages ** Edition 8 th **
The main parts of this comprehensive marketing textbook, used by numerous colleges all over the world are: (1) The Contemporary Marketing Environment, (2) Marketing Planning and Information, (3) Buyer Behavior and Market Segmentation, (4) Product Strategy, (5)Distribution Strategy, (6) Promotional Strategy, (7) Pricing Strategy.
