Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?

Start With The Obvious

You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords.

How Do I Find All Those Keywords?

Start researching. Yes, it's going to take a little work on your part to take a close look at what keywords you may be missing out on. Keep account of prospective website visitors who may use other terms to find your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture's keyword tool (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

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