SEO Articles

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?

In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activity alone! That's 25% of all your time, including the time you spend designing your site, building it, optimising and promoting it! Quite an investment, eh? But believe me, if you din't get this part right your meal will not be a very satisfying one and no-one will want to eat it!

(a) What are your 10 key words?

You may think you know straight off. You are likely to be right about most of them but you will almost certainly make three common mistakes. Firstly, you will tend to pick single words (rather than chains of words). Secondly, you will tend to pick the same words used by other people. Thirdly, you will compound this by overusing these key words on your site and underusing related key words. The result will be a poor finished product and sub-optimal ranking or traffic.

So please be patient and walk through the following steps. From part two, you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services).

Like Doug, you should start with a visit to the

For a typical 10-page site, you should now have approximately 65-70 A-list words (with four of those being site wide) and perhaps as many as 200 B-list words (many of which will be related key words). You will have perhaps as many as 50 key word chains. Congratulations. You now have all the ingredients you need to get cooking. Read on...

Navigate the guide

Previous : SEO Expert Guide - Proposition Development (part 2/10)

Next: http://www.viney.com/intranet_watch.

Related Links:

Dont Make the Top 30 SEO Mistake

SEO Facts

All about SEO or SFO?