Used Book for sale at http://technobookstore.com The Perfect Business Plan Made Simple By William Lasher, Ph.D., CPA
PART ONE: THE BUSINESS PLAN AND ITS ENVIRONMENT
What Is a Business Plan? An Overview Components and Structure 3 A Generic Outline 4 Some Important Ideas to Keep in Mind
Why Do We Need a Business Plan?
Impact on Management
Financing Sources and Other Outsiders
A Road Map for Running the Business
The Broad Business Planning Process
Relating the Small Business Plan to the Broad Planning Process
The perrect (Successful) Business Plan and the Target Audience Principle Business Planning and the Background of the Planner
Focusing on the Plan as a Sales Tool
The Target Audience Principle
Target Audiences
New Ventures and Venture Capitalists Lenders-Usually Banks
Corporate Business Planning
In Pursuit of Money: More on Getting Financed Financing Basics
Debt
Equity
Hybrid Investments
Sources of Financing and How to Deal with Them Banks
Venture Capital
Other Sources of Money
How Financial People Will Read Your Plan
PART TWO: HOW TO WRITE THE PERFECT BUSINESS PLAN
The Executive Summary and Statements of Mission and Strategy
The Executive Summary
The Purpose of the Business Plan's Executive Summary How to Write the Executive Summary
Statements of Mission and Strategy
The Mission
Defining the Business
Stating the Long Term Goals Mission Statement Examples Strategy
Strategy Basics
Effective Strategy
Generic Strategies
Writing a Strategy Statement
Mission and Strategy in the Business Plan
The Entrepreneur and the Management Team The Importance of the People
The Financial Backer's Perception Professional Help
How to Write the Management Section Organization and Responsibilities
The Staffing Plan
Management's Salaries
Policies and Human Resource Strategies
Marketing and Sales: The Revenue Forecast - The Basis for All Planning Introduction
How to Write the Marketing and Sales Section Product or Service Description
Market Description Niche Plans
Market Research
Competitors
Promotion and Advertising Market Share
Marketing Plan/Strategy Location
Pricing
Revenue Levels
The Sales Plan
Appendices
The Commission Plan Accuracy and Detail Selecting Your Location
Operations: Production, Equipment, and Research Introduction
Requirements of Different Businesses The Attitude of Plan Readers
The Danger of Being Too Technical in the Plan Choosing Your Level of Detail
How to Write the Operations Section Inputs-Material
Inputs-Labor
Facilities
Capital Equipment Processes
Proprietary Information Research and Development Milestones (PERT)
Service and Support
External Influences
Contingency Plans: What to Do If Things Don't Go According to Plan Introduction
Recognizing a Miss
The Importance of Timing
Contingency Planning
The Presentation of Contingency Thinking
Special Considerations for a Service Business Introduction
Your Place or Mine?-Field Service or Bring It In The Nature of Your Service Business
Pricing a Service
Other Factors to Consider
Break Even Analysis Introduction
Fixed and Variable Costs
Break Even Diagrams
Calculating Break Even
Using Break Even Analysis-A Retail Location
Writing up the Break Even Analysis in a Business Plan Extending Break Even to Include Profit and ROI
PART THREE: FINANCIAL PROJECTIONS
A Short Course In Finance for Nonfinancial Planners What Are Financial Statements?
The Three Financial Statements
The Accounting System
The Income Statement
The Balance Sheet
Assets
Liabilities
Equity
COVER
The Cash Flow Statement Ratio Analysis
Ratios
Cost Accounting
How to Make Financial Projections lor Your Business The Role of Financial Forecasts in the Business Plan
Projecting Physical Activity First
The General Approach
Getting Started: Projecting Physical Things-Then Dollars Example: A Small Manufacturing Start-Up
PART FOUR: APPENDICES
Appendix A: A Self-Test to See If You're Cut Out to Be in Small Business Appendix B: The Pros and Cons of Buying an Existing Business
Appendix C: What About a Franchise?
Appendix D: The Small Business Administration (SBA)
Appendix E: Sample Business Plans Appendix F: Glossary Index
***More Info. about THE PERFECT BUSINESS PLAN***
Starting your own business is an American Dream. Whether you're an inexperienced businessperson or a seasoned entrepreneur, there's one thing you must do before taking the plunge: Write a plan that will win you the all-important financial backing.
THE PERFECT BUSINESS PLAN MADE SIMPLE approaches the business plan as a sales document, the most important part of selling a business idea to a financial backer, whether a bank or a venture capitalist. This is the most up-to-date, authoritative book on writing business plans.
Explanations of why a business plan is necessary and of the target audience principle.
II Comprehensive chapters on the executive summary and mission statement, and on management, marketing, sales, research, production, and finance.
II Sophisticated yet accessible, this book gives not only complete instructions on how to write every section of the business plan, but also enables the novice to understand the whole business-planning process.
Appendices include complete sample business plans and a test to see if you're cut out to run your own business.
Growing Your Small Business Made Simple Intermediate Algebra and Analytic Geometry Made Simple Italian Made Simple Latin Made Simple tearning English Made Simple Mathematics Made Simple Money. Banking. and Credit Made Simple Office Management Made Simple The Perfect Business Plan Made Simple
ISBN 0385469349
Slightly used in great condition
Soft cover book
Publishers: Doubleday Dell Publishing Group
Year: 1994
